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Written by Rob Schultz (human).

Know your audience

I was looking at the editing style of entertainment news on a couple of sites this morning, some research for an upcoming client / employer (I hope). Now, they say you can tell who is supposed to be watching a show by what's being advertised (hence 'soap operas,' for instance). Over at E! online, all the ads seem to be for STD medication. Hm.

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